The most played online football manager game. Ever.
In 2015, I was approached by my friends from Nordeus – the creators of Serbia's most successful software product played by millions – to help them rethink and redesign the landing page of TopEleven.com, the first point of contact with the game for most users.
active users
I'm not a defender of old or new football managers. I believe in good ones and bad ones, those that achieve success and those that don't.
Letting the product shine
With the look and feel of the game already defined and well-known, my goal was to showcase its award-winning design and features in full glory. And of course, Top Eleven's face and one of the world's most recognizable managers, José Mourinho, features prominently.
Brand ambassador
We know that 29% of sport fans consider athlete endorsement of a product to be important. Luckily, we had Mr. Mourinho's well known image to help steer users in the right direction.
Mobile focus
With the game being played mostly on mobile devices, I made sure that the design works flawlessly across all mobile and tablet devices.
Multiple ways to engage
With the game being on several platforms (web, iOS, Android), I featured several calls to action above the fold.
Users come first
Using insights gathered from player's data, the design and copywriting is focused specifically on the features we know the players care about the most.
